The Offer
We received our first offer. Finally! The person found out about our property through one of our metropolitan area newspaper advertisements. The property was originally listed for $2.375 million. The offer came in at $2.1 million. This was an 11.6% discount from list. What would you do?
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We were nearing completion on the property and still hadn’t received an offer. This had us worried. The monthly carrying costs were approaching $11,000 per month! This was the highest priced lake home ever done on speculation on this lake. It was time to re-evaluate the asking price of $2.375 million dollars. If we had […]
If you remember from a previous post, we were marketing the property ourselves. We wanted the sales team at the development to represent the property. However, they wouldn’t budge from the 6% sales commission. On a multi-million property, this was a significant amount of money. In addition, they didn’t really have any marketing plan whatsoever […]
Here’s some shots of the project in the final completion stages:
Finished Dock
Fireplace at Upper Deck
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Marketing Plan
If you remember from a previous post, we had decided to not have the development’s agents represent our property because of their unwillingness to negotiate on the 6% commission. We were going to sell the property ourselves. We developed our own marketing plan that consisted of:
Produce color renderings and floor plans and have them […]
